In the simplest terms, cookies are small packets of data that are stored in your web-browser that contain information about the types of sites that you visit.
They are widely used to make the web experience more personal. However, some cookies are tracked across several different websites, which eventually builds up a ‘behavioural profile’ for people. These profiles can then be used to decide what other sites to suggest, as well as adverts to show you. This method of using cookies has been emphasised in recent laws and is the primary way cookies are used by companies. Therefore it is of great importance that websites, like ours, ensure that users are fully aware of what data is being tracked and how it is being used in order to grant people more control over their browsing experiences.